Sunday, September 14, 2008

PSA: Help Low Birth Weight Babies Around the World ~ Babies just like mine!

I belong to a Facebook group called "You know your a preemie parent when..." and the administrator forwarded this PSA on to everyone and I thought I'd do the same here. There is no monetary donation needed, just your vote to help American Express pick a worthy cause. Please read the cut&paste below:

Hi Everyone-

This is Lisa, your administrator. First of all, yay us! We are over 150 members! I had no idea this group would speak to so many people here on Facebook, but I am glad that you are all here!

I received a message a few days ago from someone involved with a nonprofit dedicated to providing incubators to help low birth weight babies. I am sure we can all appreciate how important these devices are!

Take a minute to consider participating. Here is the message that I was sent:

Happy Parenting!

Hi, Lisa.

My name is Razmig, one of the co-founders of Embrace (, a non-profit building a $25 infant incubator, aiming to address the 3.5 million avoidable premature infant deaths each year worldwide, the vast majority of which are in the developing world.

We're a new non profit out of Stanford university and got some funding / grants, and are now in the running for $1.5M in funding from American Express (we made the top 25 out of ~1,200) projects.

I hate the popularity contest thing, but oh well, we need to get out the vote so we can get this funding and save babies. Top 5 project vote getters would get some funding.

You can vote here:

Would it be possible to share the information above and / or below with your 'Parents of Preemies/Premature babies' group (kudos on a great and active group)?

If you can help us get the word out in any other way, we would REALLY appreciate it.

Thank you for your time, Lisa.


Please help Embrace get $1.5 million in funding simply by voting for us in the American Express Member's Project.

Here's what YOU can do:

1) For American Express members: click on
and login to American Express to vote for Embrace. There is NO donation required. American Express will donate $1.5 million to the project with the most votes.

2) Forward this mail to as many of your friends as possible before September 29th -- every click counts, so please ask them forward it to 15 of their friends as well.

To thank you for your help in this great cause, if you forward this email to 15 or more people, you are eligible to enter a lottery for an all expense paid trip to visit Embrace in India. Visit for details.

Thanks for your support!

P.S. Thanks to everyone who voted for Embrace in the last round of this competition! With your help, we advanced to the next round -- top 25 out of 1190 projects. We'd like to ask for your help in building this same momentum to help us win $1.5 million!

About Embrace:

Embrace is a startup nonprofit organization that aims to save 20 million low birth weight babies born every year through a low cost infant incubator. While traditional incubators up to $20,000, Embrace is an incubator that costs $25. The founders are a group of engineers, MBAs and public policy students from Stanford, Harvard and Kellogg. You can find out more about Embrace at